Most startup investors look for entrepreneurs who know their business inside and out. Historical financials are rarely a good predictor of future startup success, but entrepreneurs’ understanding of their financials and key metrics can be. In helping our MergeLane teams prepare for Demo Day last month, we put together a list of financial metrics that every entrepreneur should know by heart (or at least have on hand) when meeting with investors.
Here they are:
Revenue growth (as a percentage)
Customer acquisition metrics (if applicable)
Funding plan – current
I hope this is helpful and please share any metrics you think I’m missing.
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