At MergeLane, we (and most of the startup investors I know) subscribe to the philosophy that startup success is determined by team, team, team, market and idea, in that order. We look for incredibly tenacious founders with a track record of making the seemingly impossible possible, a deep passion bordering on obsession for solving the problem their business is solving, and a huge opportunity cost for pursuing their startup.
I sometimes find that incredibly tenacious founders want to move as quickly as possible to get an investor’s check in their hand. This typically causes frustration on both sides of the table. Before we consider companies for investment, we like to invite them to step back and look at the things that are really going to make or break a company’s ability to raise capital and, more importantly, build a successful company.
Idea: Is your business solving a big enough problem? Does your market actually view this as a problem? Is your market willing to pay to solve this problem? Is the vision of how your company will solve this problem the best way to solve the problem? Can you make your vision bigger?
Market: How big is your market? How much of this market cares enough about this problem to become a user or paying customer? This is a great resource for calculating your total addressable market (TAM).
Team: Are you the right team to execute on your vision? I’d suggest answering these questions specifically:
3) Have your assumptions about your team members changed? Do you need to rethink your roles as team members?
4) What are the critical holes in your team? How will you fill them? Can you leverage mentors, etc. to fill those holes for the next 18 months?
Passion: As you think about these questions, don’t lose sight of the fact that the most successful founders typically build startups to solve problems about which they are deeply and personally passionate.
After you answer these questions, think about whether raising capital from angel investors is actually the right strategy. To answer this question and more, I’d suggest:
1. Reading this post about the types of companies angel and venture investors typically fund
2. Listening to the following in order of priority:
In this second episode of a new series to feature startups sourced from our Fund81 VC forum members’ portfolios, I interviewed Alaffia Technology Solutions nominated by the Hustle Fund.Read more ➞
In this episode, Beezer shares how the pandemic is affecting Sapphire Partners’ investment strategy. I also share what I’ve been seeing from investing in startups and venture capital funds through our MergeLane fund.Read more ➞
I want to keep reminding myself that nearly 50 percent of my fellow Americans desired a different outcome for this election. I believe that in politics, business, and life, understanding and collaborating with your adversaries is the key to driving change.Read more ➞
Trinet founder Martin Babinec offers timely advice on why and how VCs should engage politically, and how they can leverage opportunities outside traditional startup ecosystems.Read more ➞