I am asked to make an introduction to people in my network several times per day, but unfortunately, I can’t say yes to most of these requests. I thought it might be helpful to share why. Here it goes:
My intros are a reflection on me. Because of this, I typically only make intros when I have spent a significant amount of time with the person requesting the intro and/or would be willing to make an investment in their company myself.
I have to limit the number of intros I make to avoid network fatigue. Therefore, I have to prioritize intros to companies I have or will be investing in.
I want to show respect for people’s time. I only want to forward relevant and easy-to-respond to email introductions. See my post on how to craft one of these here.
I receive hundreds of emails per day, so I am much more likely to make the intro if the email is easily forwardable.
This last one is especially important. I, like many active angel investors, am constantly battling a full inbox and have a hard time keeping up with requests that I can’t answer from my phone in the few minutes I have between meetings.
I don’t think I am unique in this, so here are a few tips for crafting an email request for an intro:
Subject Line: Craft it so it doesn’t have to be changed.
Intro: Write an intro from the introducer to the person they will be sending it to so it can easily be forwarded along.
Body: Follow the tips in the previously mentioned blog post to increase your chance for success and to show that the introducer has respect for their contacts’ time.
Don’t expect direct intros: Ask the introducer to see if their contact is open to an intro rather than assuming they will make a direct intro.
Think about whether you have or should offer the same opportunity to the person introducing you. Sometimes companies I would be interested in investing in ask me to make an intro before they offer me the opportunity to invest. It doesn’t feel great, so watch out for that.
And here’s a sample email. Hope this helps.
Subject: Bill Smith open to an intro to MergeLane accelerator for women-led companies?
We’re so glad that you’ll be joining us as a MergeLane investor. You will be a great addition to our network and we look forward to investing in some extraordinary female entrepreneurs with you. I recently came across Bill Smith’s profile on AngelList and it seems like he might be interested in investing as well. Would you be willing to see if he is open to an introduction to me?
For your convenience, I have crafted this email so you can just forward it on, but feel free to edit as desired. Thank you so much for your support – Elizabeth
I hope you are well. Are you open to an intro to Elizabeth Kraus? I recently invested in her accelerator fund and thought you might be interested in speaking with her. She asked me to send along this note to you. Just let me know if you are open to an email introduction or feel free to email her directly at Elizabeth@mergelane.com.
Thanks for your consideration and I look forward to reconnecting – Sarah
Note from Elizabeth:
My name is Elizabeth Kraus and I am an active angel investor and the co-founder of MergeLane, an accelerator for high-growth women-led startups. MergeLane is out to prove that investing in women is not just the right thing to do, but the smart thing to do. Our inaugural class started in February and we’ve been more than pleased with the companies we’ve accepted and the overwhelming support we’ve seen from our startup community. Some of our investors and mentors include people like Kat Cole, the former President of Cinnabon, Jane Miller, a former President at Heinz, and all of the Foundry Group venture capital firm partners.
We are looking for a few additional high-value investors to add to our network and I came across your profile on AngelList. It looks like you have an interest in women-led companies, and we currently have three consumer internet-related companies in our cohort (Sugarwish, Havenly, TomboyX).
Would you be open to a quick phone call? I am available between noon and 3pm PST every day this week. Just let me know if you’d like to connect and which number I should reach you on.
Looking forward to connecting,