Elizabeth Kraus

I am the co-founder of MergeLane, an accelerator for women-led startups, and the Impact Angel Group, an angel investment group equally dedicated to making a difference and realizing a return. I started my career as an intern for a fast growing startup and have been founding, consulting for and investing in startups ever since. I am an active angel investor, startup mentor and advisor, and am very active in the state and national effort to improve the entrepreneurial ecosystem and mobilize angel investors.

At MergeLane, we (and most of the startup investors I know) subscribe to the philosophy that startup success is determined by team, team, team, market and idea, in that order. We look for incredibly tenacious founders with a track record of making the seemingly impossible possible, a deep passion bordering on obsession for solving the problem…

Read more Before You Even Think About Raising Money, Read This

dr. madeleine-albright

I had the opportunity to meet the former Secretary of State Madeleine Albright last week. The experience made me realize that I’ve taken the opportunities paved by generations of women before me for granted. To Dr. Albright, the grandmother I never knew, and the women and supportive men of generations before me, please accept my…

Read more An Apology to the Generations of Women Before Me and a Bold Ask of Dr. Madeleine Albright

This post is the fifth in a series summarizing guidance for how to calculate key metrics for startups.  This series focuses on the metrics that are the most critical for entrepreneurs, angel investors and venture capitalists. These critical Key Performance Indicators for startups are often misunderstood.  This definitive guide to computing key startup metrics is intended…

Read more The Startup Metrics Cheat Sheet: How to Calculate What You Are Expected to Know

Monthly Recurring Revenue (MRR) is perhaps the most-referenced startup metric, but MRR is only applicable to companies that provide services to their customers through an ongoing contractual relationship, e.g., SaaS businesses (For more on MRR, read my previous post: MRR – The Definition and Formula for Monthly Recurring Revenue). So what is the equivalent metric…

Read more Repurchase Rate: The MRR of Non-SaaS Startups

MRR, an acronym for Monthly Recurring Revenue, is a frequently cited and important startup metric. From my experience as an active angel investor and cofounder of MergeLane, an accelerator and fund for high-growth startups with at least one woman in leadership, Monthly Recurring Revenue is often misunderstood and miscalculated. Below is a simple guide to…

Read more MRR – The Definition and Formula for Monthly Recurring Revenue

The amount of money a company raises to finance its operation is an important metric, but I’ve learned that entrepreneurs and investors often calculate this differently. We recently sent out our quarterly survey to the 25 investments we’ve made through the MergeLane accelerator and fund for startups with at least one woman in leadership. Case…

Read more Capital Raised to Date? How Investors Should Ask and Entrepreneurs Should Answer This Question

As an active angel investor, former angel group leader, and the co-founder of MergeLane, an accelerator and fund for high-growth startups with at least one woman in leadership, I’ve heard thousands of investors ask tens of thousands of questions. I’ve also learned that startups’ answers to these questions can be far more insightful than a…

Read more 31 Investor Questions Startups Should Be Prepared to Answer

I was recently asked to speak at two Boulder Startup Week sessions on startup diversity to provide my perspective as a female investor with experience investing in women-led companies. Admittedly, when I was asked to speak on these topics, I was a little miffed. Two more invitations to speak about being a woman rather than…

Read more How Techstars, Foundry, Startup Week and MergeLane Walk the Walk on Startup Diversity